How to Use the TikTok Engagement Rate Calculator
Understanding your engagement signals is the first step to viral growth. Our free calculator analyzes your recent videos to give you a clear picture of your performance.
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Enter UsernameType the TikTok username (without the @ symbol if you prefer) of the account you want to analyze. It must be a public account.
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Select Niche & Goal(Optional) Specifying your niche (e.g., Gaming, Beauty) helps our AI provide more tailored benchmarks.
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Analyze & ReviewClick "Calculate." In seconds, we'll scan the latest videos to determine the average likes, comments, and shares relative to the follower count.
Why Engagement Rate Matters More Than Followers
Brands and algorithms don't just care about how many people follow you; they care about how many people care. A high engagement rate indicates an active, loyal community.
Viral Potential
High engagement in the first batch of viewers pushes your video to the "For You" page.
Sponsorship Strength
Micro-influencers with 10k followers and 10% engagement often earn more than creators with 100k followers and 1% engagement.
What is a Good Engagement Rate on TikTok?
Benchmarks vary by follower count, but here is a general guide for 2025:
- Below 3% Low: Content needs work. Try improving your hooks.
- 3% - 6% Average: Good, but room for improvement.
- 6% - 12% High: You have a strong connection with your audience.
- Above 12% Viral/Star: Exceptional performance.