TikTok Influencer Pricing Sheet 2025
Stop Underselling Your Influence
One of the biggest mistakes creators make is charging 2020 prices in 2025. As TikTok matures into a primary search and e-commerce engine, the value of a dedicated audience has skyrocketed. This guide provides industry-standard rate sheets for 2025 based on data from thousands of campaigns.
The 2025 Rate Card (Base Rates)
These figures refer to a single Sponsored Video (60s) with 30 days of standard usage rights.
| Tier | Followers | Avg Views | Rate Range |
|---|---|---|---|
| Nano | 1k - 10k | 500+ | $50 - $250 + Product |
| Micro | 10k - 50k | 2k - 10k | $250 - $1,500 |
| Mid-Tier | 50k - 200k | 10k - 50k | $1,500 - $5,000 |
| Macro | 200k - 1M | 50k - 250k | $5,000 - $15,000 |
| Elite | 1M+ | 250k+ | $15,000 - $50,000+ |
Pricing Factors: When to Charge More
Never stick to a flat rate. Add premiums for:
- Engagement Rate: If you are above 5%, charge a 20% premium. High engagement = high trust.
- Usage Rights (Whitelisting): If a brand wants to run ads from your handle (Spark Ads), charge 30% - 50% of the base fee per month.
- Exclusivity: If they demand you don't work with competitors for 3 months, charge a 50% - 100% premium.
- Link in Bio: If they want a dedicated link for 24-48 hours, this is valuable real estate. Bundle it.
How to Calculate Your Specific Rate
Don't just guess. Use a formula based on your deliverables.
(Avg Views x $0.04 CPV) + (Production Cost) + (Usage Rights) = Total Fee
Get Your Accurate Valuation
Our AI calculator analyzes your specific engagement and niche data to give you a precise quote to send to brands.
Calculate My RateNegotiation Script Template
"Hi [Brand Name], thanks for reaching out. Based on my average view count of [50k] and an engagement rate of [8%] (which is 2x the industry average), my base rate for a dedicated TikTok video is $2,000.
However, I recommend a 'Performance Package' which includes 1 Spark Ad authorization for 30 days, allowing you to scale the creative. The total for this package is $3,500. Let me know which option aligns better with your KPIs."