If they don't watch the first 3 seconds, they won't watch the rest. The "Hook" is the most important part of your video. It's the headline, the subject line, and the opening scene all rolled into one. Here are 10 battle-tested hooks you can steal right now.

The "Negative" Hooks (Fear of Missing Out)

Psychologically, humans are more afraid of losing something than they are eager to gain something. Negative hooks play on this "Loss Aversion."

1. "Stop doing [Common Mistake] if you want [Desired Result]."
2. "The #1 reason your [Niche Goal] is failing."
3. "Why nobody is watching your videos (and how to fix it)."

The "Insider Secret" Hooks

We all love to feel like we know something others don't.

4. "What [Industry Experts] aren't telling you about [Topic]."
5. "I tried [Popular Trend] so you don't have to."
6. "This simple hack saved me [Time/Money]."

The "Visual Proof" Hooks

Show, don't just tell. Start with the result.

7. (Show amazing result) "Want to know how I did this?"
8. "Watch this transformation in 15 seconds."

The "Statement of Fact" Hooks

Bold, controversial statements trigger engagement (and comments).

9. "Unpopular opinion: [Controversial Stance]."
10. "If you aren't using [Tool/Method], you are falling behind."

How to Deliver the Hook

It's not just what you say; it's how you say it.

• Text Overlay: Put the hook on the screen in big, easy-to-read text.
• Movement: Walk towards the camera, or perform an action while saying the hook.
• Captions: Use auto-generated captions so people watching on mute can read it.