"How much does a 1 million view video make?" It's the most common question in the creator economy. The answer in 2026 is vastly different from 2024. With the shift to the "Creator Rewards Program" (formerly Creativity Program Beta), the RPM (Revenue Per Mille) has stabilized, but the requirements have tightened.
The Math: Creator Rewards Program RPM
As of January 2026, the average RPM for videos over 1 minute long ranges from $0.50 to $1.20. This means a video with 1 million qualified views can earn between $500 and $1,200.
Key Nuance: "Qualified Views" are the catch. TikTok only pays for unique viewers who watch for at least 5 seconds. Usually, only about 40-60% of your total views are "qualified."
Real Earnings Examples
| Total Views | Est. Qualified Views | Est. RPM | Total Payout |
|---|---|---|---|
| 100,000 | 50,000 | $0.80 | $40 |
| 1,000,000 | 550,000 | $1.00 | $550 |
| 10,000,000 | 6,000,000 | $0.65 | $3,900 |
*Based on average US/UK/CA viewer demographics.
Beyond Views: Brand Deals & Affiliates
Ad revenue is just the tip of the iceberg. The real money in 2026 is in TikTok Shop and Brand Partnerships.
A creator with 100k followers can charge between $1,500 and $3,500 for a single sponsored video. If you combine this with TikTok Shop affiliate links (where commissions often range from 10-20%), a single viral video can generate $10,000+ in pure profit, dwarfing the direct payout from TikTok.
How to Calculate Your Potential
Don't guess. Use our free tool to input your specific niche, engagement rate, and follower count to get a realistic earnings projection. High-CPM niches like Finance, Tech, and Real Estate often see RPMs as high as $2.00+.
Check Your Earning Potential
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