Why does one creator make $0.20 per 1,000 views while another makes $2.00? The answer is CPC (Cost Per Click). Advertisers pay more to reach certain audiences. If you want to make a full-time living on TikTok, you need to target High-RPM keywords.
What Determines Your RPM?
Your RPM (Revenue Per Mille) is largely determined by the "value" of your audience. Advertisers bid to show ads to your viewers.
- Low Value: Kids, Comedy, Pranks, Dance (Advertisers pay little).
- High Value: Finance, Real Estate, Tech, Business (Advertisers pay A LOT).
Top High-Paying Niches in 2026
| Niche | Avg. RPM | Competition |
|---|---|---|
| Personal Finance / Investing | $1.50 - $3.00 | Very High |
| SaaS / Tech Software | $1.20 - $2.50 | Medium |
| Real Estate / Insurance | $1.00 - $2.20 | Medium |
| Digital Marketing / E-com | $1.00 - $2.00 | High |
High CPC Keywords List
To attract these high-value ads to your videos, you need to signal to the algorithm that your content is about these topics. Use these keywords in your Text-to-Speech, Captions, and On-Screen Text.
💰 Finance Keywords
passive income, credit score repair, best credit cards 2026, how to invest in stocks, roth ira explained, high yield savings account, side hustles for beginners, crypto trading tips
💻 Tech/Biz Keywords
productivity software, best ai tools, saas business ideas, marketing strategy, shopify dropshipping, email marketing, coding for beginners, remote work jobs
Strategy: The "Pivot"
You don't have to change your personality to change your RPM. If you are a lifestyle vlogger, instead of making a video about "My Morning Routine" (Low RPM), make it about "How I Budget My Morning Spending" (Higher RPM). You attract the same people, but the *context* changes to finance, triggering higher bid ads.
Find Winning Keywords
Use our keyword tool to find the specific CPC data for your niche.
Analyze Keywords