For a decade, brands paid celebrities to hold their products. Consumers are smart. They know it's an ad. Enter UGC (User Generated Content)—the "authentic" marketing that is taking over 2026.
The Problem with Influencers
Influencers have "audience fatigue." When they post an ad, their engagement drops. You are paying a premium for reach, not conversion.
Why UGC Wins
UGC looks like a regular TikTok. It's shot on an iPhone, bad lighting, real people. It doesn't trigger the "Ad Blindness" filter in our brains.
- Cheaper: You pay for the video ($50-$200), not the posting fee.
- Ownable: You own the rights. You can run it as an ad forever.
- Scalable: You can test 50 different creators for the price of one mega-influencer.
How to Find Effective Angles
Don't reinvent the wheel. Look at what your competitors are doing. Are they using unboxing videos? Skits? ASMR?
Spy on Competitor Content
See exactly what content is working for your rivals right now.
Run Competitor AuditOptimizing Your Profiles
Whether you use UGC or Influencers, they will click through to your profile. If your bio is messy, you lose the sale.
Use our Profile Optimization Tool to ensure your landing page is conversion-ready.